Author: Gilbert Russell

Gilbert Russell, who led the Dancewear Association of Canada during a pivotal moment, shares how the industry’s recent bold shift toward collaboration between suppliers and retailers in the country could inspire global change.

We all need to be ready to address mental health issues when our employees need us.

Retailer Gilbert Russell challenges the “tight is right” rule, showing how stretch canvas lets ballet shoes fit looser for safer, more comfortable dancing.

Four approaches, from the personable to the practical, to ensuring those follow-up sales.

From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.

A seasoned retailer shares essential strategies to keep your store organized, welcoming, and efficient no matter how crowded it gets.

The positive cognitive bias of the halo effect can actually hurt certain aspects of your business. Here’s how to leverage it to keep the glow on your whole endeavor.

Many of what we thought were ironclad rules of dance retail have turned out to be myths—myths that the pandemic proved wrong. The lessons we learned during that period are more relevant than ever.

At the inaugural MODE Market in Atlanta, GA, leading manufacturers discussed the challenge of fitting dancers who lack the strength or training for pointework.

Customers don’t buy products, they buy emotions. Inspiring feelings of joy, aspiration, and belonging can transform your marketing, boost sales, and create stronger customer connections.