Building a strong staff culture is at the heart of excellence in dance retail. Does your workplace follow these proven guidelines?
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Dance retailers experience several busy seasons throughout the year, including the “back to dance” rush and the lead-up to summer…
From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.
The positive cognitive bias of the halo effect can actually hurt certain aspects of your business. Here’s how to leverage it to keep the glow on your whole endeavor.
What’s trending now, how to drive impulse buys, and smart strategies for managing tariff-related uncertainty.
Many of what we thought were ironclad rules of dance retail have turned out to be myths—myths that the pandemic proved wrong. The lessons we learned during that period are more relevant than ever.
Customers don’t buy products, they buy emotions. Inspiring feelings of joy, aspiration, and belonging can transform your marketing, boost sales, and create stronger customer connections.
Seasoned retailers share how they are already making plans and placing orders.
At MODE Market, dance retailers learned key business strategies for thriving in 2025, from mastering essential roles to building stronger customer connections.
From picture days to auditions for spring shows, discover strategies for leveraging studio and school events to boost your sales during the slower winter months.