In a milestone year, the Florence-based show highlights the latest in dance products, trends, and innovations while reflecting on two decades of growth.
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While Gavin Larsen wrote this article for Dance Magazine in 2024, balletcore is still going strong. Just take last summer’s…
To grow its presence in the U.S., the company is planning dance world collaborations, chic window displays, and exciting brand partnerships for 2026.
For more than four decades, Julienne Viola shaped Freed of London USA through her formidable leadership, deep generosity, and enduring dedication to the dance community.
Casey Noble’s “shoe room for freelancers” takes a holistic approach to pointe shoe fitting.
Understanding and challenging the longstanding taboo in ballet can help retailers meet dancers’ evolving needs.
Ballet companies are teaming up with lifestyle brands to turn holiday magic into retail opportunities.
Find out which essentials to have in stock for your professional-track dance customers this season.
The new tool lets users try products on virtually and find their perfect shade, furthering the brand’s commitment to diversity and representation in dance retail.
Rose Kirshner has always been driven by one passion: dance. It fueled her early education, shaped her professional performing career,…