From pointe shoes to pastel palettes, get the scoop on what’s shaping the European dancewear market.
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Help your customers find the right fit with expert-backed tips.
Wraps inspired by the ballet cardigan are making a fashion statement. Dance retailers can stay true to the quality and heritage of the original by stocking these items.
The smartest strategy for your business is to focus on your strengths, and to help the whole dance industry stay strong.
Casey Noble’s “shoe room for freelancers” takes a holistic approach to pointe shoe fitting.
Find out which essentials to have in stock for your professional-track dance customers this season.
From carrying seamless, supportive undergarments to creating safe spaces and offering guidance, retailers can play a vital role in helping performers feel secure, confident, and stage-ready.
As dancers voice frustration over lululemon’s discount program, independent retailers and dance brands have an opportunity to highlight their expertise and strong community ties.
Ballet aesthetics may be everywhere, but dance-specific sneakers deliver the goods.
Three professional dancers share how their experience onstage informs their approach to fitting pointe shoes—and why that firsthand knowledge makes all the difference.