Help your customers find the right fit with expert-backed tips.
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Wraps inspired by the ballet cardigan are making a fashion statement. Dance retailers can stay true to the quality and heritage of the original by stocking these items.
The smartest strategy for your business is to focus on your strengths, and to help the whole dance industry stay strong.
Casey Noble’s “shoe room for freelancers” takes a holistic approach to pointe shoe fitting.
Find out which essentials to have in stock for your professional-track dance customers this season.
From carrying seamless, supportive undergarments to creating safe spaces and offering guidance, retailers can play a vital role in helping performers feel secure, confident, and stage-ready.
As professional dancers express frustration and confusion about lululemon’s Sweat Collective discount program, independent retailers and dance-specific brands have a chance to showcase their expertise, passion, and deep connection to the dance community.
Ballet aesthetics may be everywhere, but dance-specific sneakers deliver the goods.
Three professional dancers share how their experience onstage informs their approach to fitting pointe shoes—and why that firsthand knowledge makes all the difference.
Creating welcoming spaces, offering inclusive dancewear options, and challenging traditional gender norms are central to how dance retailers support LGBTQ+ dancers year-round.