New categories can mean extra revenue, but don’t let your store’s brand identity get lost in the crowd.
Browsing: Gilbert Russell
Getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts.
Rising costs are reshaping the dance retail landscape—here’s how to adjust pricing, inventory, and strategy to protect profitability.
When you understand your customers’ pain points and motivations, you can create ads that drive traffic and grow sales—without sacrificing margin.
To get help making her dance store dream a reality, an aspiring retailer asks the tough questions and industry veterans deliver practical answers.
How to create a site experience that informs, engages, and keeps customers front and center.
Even the strongest reputation can take a hit. Here’s how to repair it and rebuild trust with your customers.
Building a strong staff culture is at the heart of excellence in dance retail. Does your workplace follow these proven guidelines?
Gilbert Russell, who led the Dancewear Association of Canada during a pivotal moment, shares how the industry’s recent bold shift toward collaboration between suppliers and retailers in the country could inspire global change.
We all need to be ready to address mental health issues when our employees need us.