To get help making her dance store dream a reality, an aspiring retailer asks the tough questions and industry veterans deliver practical answers.
Browsing: Gilbert Russell
How to create a site experience that informs, engages, and keeps customers front and center.
Even the strongest reputation can take a hit. Here’s how to repair it and rebuild trust with your customers.
Building a strong staff culture is at the heart of excellence in dance retail. Does your workplace follow these proven guidelines?
Gilbert Russell, who led the Dancewear Association of Canada during a pivotal moment, shares how the industry’s recent bold shift toward collaboration between suppliers and retailers in the country could inspire global change.
We all need to be ready to address mental health issues when our employees need us.
From carrying seamless, supportive undergarments to creating safe spaces and offering guidance, retailers can play a vital role in helping performers feel secure, confident, and stage-ready.
Retailer Gilbert Russell challenges the “tight is right” rule, showing how stretch canvas lets ballet shoes fit looser for safer, more comfortable dancing.
Four approaches, from the personable to the practical, to ensuring those follow-up sales.
From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.