Browsing: Gilbert Russell

From carrying seamless, supportive undergarments to creating safe spaces and offering guidance, retailers can play a vital role in helping performers feel secure, confident, and stage-ready.

Retailer Gilbert Russell challenges the “tight is right” rule, showing how stretch canvas lets ballet shoes fit looser for safer, more comfortable dancing.

Four approaches, from the personable to the practical, to ensuring those follow-up sales.

From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.

With U.S. import tariffs now in effect, pointe shoes—already one of the biggest expenses for dancers—are about to get even pricier. Retailers weigh in on what’s changing and what’s still to come.

For some storeowners, taking on side-gigs can help support the overall health of their businesses.

What shifting import taxes could mean for the dance apparel industry—and how to stay prepared as regulations continue to evolve.